OUR STORY
WHO ARE WE
We are a results motivated wellness brand focused on helping people to heal, strengthen and grow their hair without the use of medicines or harmful ingredients. We focus our efforts on creating high impact formulas utilising the most nutrient dense superfoods and functional ingredients to deliver consistent and reliable hair growth results.
This has resulted in formulations which aims to empower you with scientifically supported insights to help resolve common hair concerns.
As a a family owned Nurse and Nutritionist centered business, we are grateful to be helping shape the future of wellness. Everything we offer is designed solely to support our wonderful community on their journey towards whole body wellness using hair as the primary indicator for health.
THE INSPIRATION
When Paula was living abroad she experienced a sudden episode of hair loss. She contacted her mother who made her a topical remedy and after using it, Paula’s hair steadily regained its strength and shine.
This sparked a journey for Paula to begin learning about what was actually in her haircare and discovered that many of the ingredients were largely synthetic with little to no nutritional value. Understanding that the nutrient density of the formula is what truly makes the difference, this was the birth of the idea for SuperFoodLx.
About Our Founders
Cherry Francis is the Chief Recipe Formulator for SuperFoodLx. Cherry is a state registered Nurse with over 45 years in the UK’s National Health Service. She was raised amongst the tradition of using plants, herbs, flowers and oils to beautify the body. This skill is reinforced by her extensive knowledge and training in French perfumery and natural hair and skin care formulation. Her nature as a; nurse, grandmother and foster carer are the loving standards she draws upon when formulating a recipe. Each formulation is borne out of Cherry’s personal philosophy to; encourage health, heal and restore the natural, scientific intelligence of the hair and skin.
Paula Francis is Cherry’s daughter and the Director and Plant Based Nutritional Advisor for SuperFoodLx. Paula advises on the ingredients and nutritional content for every SuperFoodLx recipe. Paula’s rigorous standards for maintaining healthy, luxurious cosmeceuticals of the highest nutrient content, with no parabens, sulphates, mineral oil or animal testing can be seen in each recipe’s construction and continuous efficacy.
SuperFoodLx EarthSourced® Promises
EarthSourced® is a three pillar commitment and method utilised for every product SuperFoodLx creates for a more positive hair growth experience.
Maximum nutrient density
SuperFoodLx believes that their formulations areunmatched in nutrient density which results in faster and more authenticresults. Each formula endeavours to use a wide selection of the most nutritioussuperfood ingredients to form the ideal ‘mini balanced meal’ for your hair.
Gentle preservation techniques
The ‘Lx’ in SuperFoodLx is not only a nod to the word ‘luxury’ but most importantly the latin abbreviation of scientific unit of light. We use UV protected packaging for all of our products as a way to maintain the nutritional integrity of the plant based formulations that we create.
Always utilising best practice
SuperFoodLx is proudly cruelty free. In our topical products, you will never find; parabens, sulphates, mineral oil, synthetic colours, soy or gluten in our products. For our supplements we never use; binders, fillers, synthetic colours, soy or gluten. They will always have an unmatched vegan, plant rich formulation.
Sustainability Commitment
SuperFoodLx was established to help people heal strengthen and grow their hair easier, faster and stronger while maintaining a strong commitment to environmental stewardship though our choice in manufacturing partners. Our supplement manufacturing runs on 100% Green Energy utilising wind and sun energy to provide the only Vegan Society approved clean renewable energy in all of the United Kingdom.
